<aside> 💡 “A company becomes the people it hires and not the plan it makes.” - Vinod Khosla

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Core Values

No Passengers - We face challenges head-on. We are defined by our zeal, bold ambition, and unstoppable determination—where obstacles are merely stepping stones. Resourcefulness and accountability are our tools; innovation and continuous learning are our methods. We embrace each journey as an adventure, firmly believing that our only limit is our own resolve.

Perpetual Growth - We actively pursue our highest self, we leave our egos at the door, nurture reflection, and take action to evolve. Our path is one of continual expansion and learning, embracing discomfort & the unknown to bring out the best in ourselves and our team.

Movie Mode - We design moments that feel cinematic, big, and special, where we are the main characters. We perfect the script, build the set, and direct the cameras to evoke all five senses. Every scene we create is a commitment to inspire and create wonder for ourselves, our team, and our customers.

Rebellious Empathy - Empathy guides our path, compelling us to understand and experience the world from our teammates' and customers' perspectives. We put ourselves in others' shoes, seeking to incorporate their experiences, backgrounds, and opinions into what and how we build.

United Conquest - Our bond is shaped by our shared ambition and relentless drive to win. We are a legion on a mission, united by purpose, bound for greatness. The journey itself is our reward, marked by the camaraderie, achievement, and collective winning that can only be reached together. We're building a cult, an enduring legacy, and bonds to last a lifetime.


Dream Team

A dream team is one in which all of your colleagues are extraordinary at what they do and are highly effective collaborators. Our version of a great culture is a dream team in pursuit of an ambitious vision and working together to make that a reality. Making the impossible, possible. This team is where you learn the most, do your best work, have the biggest impact, and have the most fun.


The more these values sound like you and describe people you want to work with, the more likely you will thrive at Popchew.

DM me & lets chat - @nickysop